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Videos

Innovation of incentive

Mobile surveying is a new tool in the researcher's kit that is rapidly evolving. Following in the footsteps of other new technologies, mobile’s use and limitations are being tested in the field and R&D departments around the world. Nowhere...

Catalogue: Congress 2017: Visionary
Authors: Al Ismaili, Harman Johar
Company: Bamba
October 26, 2017
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Citation

Ismaili and Johar (2017a, October 26). Innovation of incentive. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/innovation-of-incentive


Videos

Building a standards-of-living system for marketers

Standards-of-living (SOL) classifications are a key building block to marketing strategies. They inform every step in the brand-building framework.Historically marketers used socioeconomic variables to define these segments. However, this approach...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Driss Farissi, Othman El Ouazzani
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Farissi and El Ouazzani (2015a, June 15). Building a standards-of-living system for marketers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/building-a-standards-of-living-system-for-marketers